Kamdar has been well known for its extensive range and quality of garment and textile products for several generations.
Campaign
The objective of this campaign was to clear stocks and drive-up sales.
Instagram was used during this campaign to reach consumers and key locations.
20 Influencers like Dyana Dyanaf, Syafiqah Rahman and others were engaged in this campaign to share their shopping experience in Kamdar as well as to drive brand advocacy.