Big Apple Donuts & Coffee is a café retailer in Malaysia specializing in donuts and coffee. The company is owned and managed by Big Apple Inter-Asia. Big Apple Donuts & Coffee opened its first outlet and began trading in 2007.
Campaign
Objective: Drive participation in a 3-week giveaway.
The product featured is the client's classic box of 6 doughnuts.
Key hashtags were used to help drive the campaign, such as #LoveBigApple #BigAppleDonuts and tagging the client's official account @bigappledonutscoffee