Royal Dutch Shell
Brand Awareness
Our Clients
Royal Dutch Shell, commonly known as Shell, is an Anglo-Dutch multinational oil and gas company headquartered in The Hague, Netherlands, and incorporated in the United Kingdom as a public limited company.
Campaign
- Primary message: Relating to childhood treats that you used to enjoy during your childhood days, such as ice-cream, or the memory of the Milo truck
- The emotional message is: Relive your childhood memories with BonusLink and Shell
- Key hashtags were used to help drive the campaign, such as #BonusLink, #Shell, #BonusLinkApp, #Bonus, #Loyalty