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Royal Dutch Shell – Black & White Media

Royal Dutch Shell

Brand Awareness

Our Clients

Royal Dutch Shell, commonly known as Shell, is an Anglo-Dutch multinational oil and gas company headquartered in The Hague, Netherlands, and incorporated in the United Kingdom as a public limited company.

Campaign

  • Primary message: Relating to childhood treats that you used to enjoy during your childhood days, such as ice-cream, or the memory of the Milo truck
  • The emotional message is: Relive your childhood memories with BonusLink and Shell
  • Key hashtags were used to help drive the campaign, such as #BonusLink, #Shell, #BonusLinkApp, #Bonus, #Loyalty

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