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Big Apple Donuts & Coffee – Black & White Media

Big Apple Donuts & Coffee

Brand Awareness

Our Clients

Big Apple Donuts & Coffee is a café retailer in Malaysia specializing in donuts and coffee. The company is owned and managed by Big Apple Inter-Asia. Big Apple Donuts & Coffee opened its first outlet and began trading in 2007.

Campaign

  • Objective: Drive participation in a 3-week giveaway.
  • The product featured is the client's classic box of 6 doughnuts.
  • Key hashtags were used to help drive the campaign, such as #LoveBigApple #BigAppleDonuts and tagging the client's official account @bigappledonutscoffee

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